Study Case: Hot Shapers

Hot Shapers

Hot Shapers goalis to have every woman that tries their activewear to achieve their ideal figure and promote an active lifestyle that makes them feel empowered, confident and happy.

Success case intro: February 2018, revenue was around 1 %, terrible!

Searching for solutions our e-commerce and marketing team designed a great strategy through our mailing campaign. Implementation was a total hit!

Numbers: February 2018: Revenue 1% March – April:  Revenue 20%

What we found out: Through mailings we found a strong retargeting possibility, our analytics showed us how much of a customer’s attention we could get using mailing campaigns.

The goal: Find our chance of success within all the possibilities of the digital environment.

How we did it: Our e-commerce & marketing team came up with a great plan, they set up a full mailing campaign using: cart recovery, newsletter & abandoned cart mailings.