Success case intro: February 2018, revenue was around 1 %, terrible!
Searching for solutions our e-commerce and marketing team designed a great strategy through our mailing campaign. Implementation was a total hit!
Numbers: February 2018: Revenue 1% March – April: Revenue 20%
What we found out: Through mailings we found a strong retargeting possibility, our analytics showed us how much of a customer’s attention we could get using mailing campaigns.
The goal: Find our chance of success within all the possibilities of the digital environment.
How we did it: Our e-commerce & marketing team came up with a great plan, they set up a full mailing campaign using: cart recovery, newsletter & abandoned cart mailings.